SCAM & PONZI Selling Hit, Selling Split – How..?

10 05 2013

SCAMs are way too attractive, at first, just like the first date, till the end until exposed. So how does the black market thrive so fervently and feverishly amid the internet so much around..? Question is greed blinds everyone, specially the working class.



DUBAI SCAM – Gruesome Details

The latest to surface is this Dubai Project and Assignment scam, which allegedly has swindled a million Dirhams from 6000 people. Reportedly, some people have lost their entire life savings kept for children’s education and marriage, has been lost. The pain is immense and the act seems to be gruesome.

Idea was to get an initial security deposit of AED 500 ($136) for 10 PDF assignments to be converted to word – earning AED 100 ($36.7) per assignment. That promises neat sum of profits. Many people lost as big as AED 50,000 (approx $13,000) of their life saving and some lost around AED 100,000 (approx $30,000) on this scheme. Converting PDFs to word format is almost automatic now, many tools available but these Dubai people read less and work more for their bosses, so they went after extra income promises to secure their futures, to some extent. But delusional.

Remember the PONZI scheme and Uncle Madoff? They purportedly weaved an attractive scheme to lure investors which many did. PONZI fever is on since 1920’s. Uncle Madoff, made a whopping $65 billion, eluding the Government, the investors and celebrities.



So How Do They Do It?

Simple, they make it look very attractive. In returns and in exhibition. Schemers and spammers and scammers are smart, witty and well planned in their theory. Their homework, their attire, is near to perfect. They dress up like a millionaire for the first impression. Doesn’t that signal a good professional, slick attire is the key to getting a sale or at least the foot in the door.

Schemers make it big by showing themselves big and talking big – big here means passion. Theft too is a passion and why would just enjoy fraud with the fear of landing behind bars, the passion, the lust, the love of money surpasses the fear.

Passion in Anything Gives it a Success

Even in Sales, passion has to measure up or even counter fear. Your passion has to reduce fear to a minion. Seek the drive, the dream, the burning desire to counter and challenge your fear. The fear is nothing but the sign board by the road leading you to the destination of your life.

Schemers promise returns. Big returns, low investments and sometimes higher investments.  Sales people too show the big promises of their product, if it doesn’t measure up, salesman doesn’t show up. Very unprofessional.

In selling industry, learn your product, how it works but more importantly, how it benefits the other person. If you start thinking how the other person will benefit, your sales approach will benefit and increase the sales.

Schemers and PONZI approach with trust. They build it, run it, expose it and then they run. In Sales too, you build trust and rapport before the defenses of the person are down and he is ready to receive your counsel taking you as an adviser. Purport yourself as a consultant and less of a salesman running for commission, that will see a steady growth in your sales management.

Dubai SCAM stings 6000 PeopleSchemers benefit their immediate contacts by giving immediate returns and profits by earning less for themselves in the initial stages. In sales, if you sell the benefits with emotional connection, people will start trusting you. People don’t buy brands, they buy the emotions connected with the brands and products. Create the emotional relationship with your product. But keep your product genuine.

LUST – PONZI works on building lust for more in less time. More in less and even more in even less. In sales, your career will go bust if you’re in lust. You will sell but shall sell short and eventually the company, the customers will sniff you out. People are more smarter than they used to be.

PONZI Vs. Pyramid Plans

But PONZI is not to be confused with Pyramid schemes. Every other structure and organisation is based on a Pyramid, starting with your notorious boss, who earns the most, while you at the bottom rung of the pyramid, is earning the least but slogging the most. Isn’t that PONZI now? Illegal is Pyramiding, which is another name for PONZI.

Credit Card

Credit Card Selling

Schemers pressure into making an investment. So does the traditional salesman. Traditional selling is already gone. Credit Card selling in Middle East is so notorious with traditional methods, they put cold calling to a shame.

Do the Homework

PONZI Schemers do a lot of homework so as not to get exposed. Idea is make money, buy islands, make money again, let your primary investors take a bit from your earnings, make money again and flee. Flee to West Indies and enjoy the cocktails. The easy-beach money. But PONZIs have been notorious to have been caught after several years and sometimes decades.

So sales guys, gear up, invest in your suits and boots, learn your product, learn your customer and their affiliations, pitch the benefits with emotional connect and just SELL. Don’t FAKE selling, it shows. Be passionate and start seeing the growth. Introspect what you want from selling and we’ll see you at the top.


Your Child’s Story and Passionate Sales – Connecting People..?

18 04 2013

Selling to the Emotionally Connected Customer

More often, I have to confront first time parents or experienced parents with good kids or quite a lot of kids. Yeah. Lot of kids is a good thing, so much to see, so much to laugh around and record for the good and better years ahead.

But have you ever noticed, how parents are passionate about the first child? They love to talk about their first child’s sweet mischiefs and the tantrums sound like the sparrow’s morning song for them – the passion is quite evident and shines in the eyes. 

But, the problem is, I really really dislike the stories and character eulogy of anyone’s child – even I avoid telling high stories and avoid eulogising my own child. The child and his tantrums are sweet and passionately for parents to be told – but I don’t see that passion connecting me to that child who is not my own. How can I relate to what cannot be my own? How can I just connect to your child even if he has descended with super-natural powers? Even if he’s the Michael Jackson, I will not buy the Pepsi he will show in Ads. As I just don’t connect and match the frequency.


Connecting Emotions

So the parent’s passion doesn’t connect me, it puts me off to a point, where I try to divert the topic to something more, uh, apolitical and generalised. Though I believe, great minds discuss ideas, but parents discuss children. Your child isn’t a politician or a scientist yet for me to pause and listen.

Does this situation and predicament sound familiar – are you explaining your great and exclusive product who is not yet connected emotionally to your product, service and solution – no matter how martian version your product is with utopian technology, your customer is simply not ready to associate. Is this a common situation you’re facing? Well that happens. 

So what interests your customers? What problem are they facing? What solutions are they looking for? Are you supplying printers, while the customer is asking for a photocopier? 

Research what customers like – build bridges, don’t sing songs of your company – your customer doesn’t buy your company or your product, they buy the emotions connected with your product, your attitude, the emotions you uncover for the value of the product.

Connect emotionally, identify the needs, connect needs to emotions, plus add relationship to give more depth – release your customer from the defences.

Happy selling but let your child be free and out of sight..!! 

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