Selling With Dignity is HELL in UAE, instead ROB them with WAASTA

22 06 2013
Dubai Abra Souq Station

Dubai Abra Souq Station

Now selling is an art of scraping the needs, finding the value, connecting the client emotionally to the need+value+benefit and sell them the solution.

Clients are not interested what you sell – they look for convenience and solutions which make their lives easier.

Selling in UAE or working as a salesman doesn’t lead you to a dignified position. The focus of businesses is solely profit. But who’s making them a profit..? The sales guys of course. But in the Middle East, the situations is starkingly odd and different.

More or less, the employer is himself a misfit who assumes, business is won through, Waasta (personal references) and there is no such thing as Sales as an art and research.

The oil-rich region is abuzz with investments, business, networking, opportunities and just lots of money and glamour. What misses is this, Sales guys are not respected and are not highly paid executives.

On the other hand, Indian nationalities have done equal damage too – bringing the market rates to a level where only cats and South Indians can survive – on bones.

A market which sends its workforce, in sultry heat of June-October, expects to meet the targets is salaried at just a meagre Dhs.2000 (USD 544). Now how will Sales prosper..? Upon that 14 hours of gruelling work hours with traffic jams and harsher living conditions for expats. See also how expats spend their lives in such living conditions. Welcome the Paradise of Middle East – Dubai.

And this is how corporate companies in Dubai treat employees.

In such a dillemma, where no proper framework exists to allow Sales to grow out of perceptions – the old tabboos of doing business the traditional way is prevalent. Hawkers and sellers pitch by the road side.

Influence, emotionally connect and deliver value form the basis of stronger sales. UAE has just not learnt the right way of doing it. It might never would. WAASTA will give you PASTA in Emirates.

For your reading pleasure, check how expatriates live in UAE. And, how companies work in UAE and rob employees of their salaries.





Freelance Vs. Permanent Roles – Middle Eastern Black Hole

29 12 2009

Middle East is a vibrant and a fluctuating market. Period. But not for those surviving on the tether around them, confining them to their cubicles. And also, my sympathies for those who work in the Accounts and Finance departments; although Middle East is largely tax free throughtout all the seasons but accounts people suffer from most ailments one finds in the Middle East, Diabetes tops it, then Heart related. Accounts is not a romantic role, though, but nonetheless it pounces right at your heart.

After gaining a thorough 4+ years in the Middle East market, also bagging some certifications in ISO 9000:2008 for Internal Auditing and SAP; much of the experience provides me to leverage my efforts much more fruitfully for my own benefit. Job is where you agree to act like a slave. You agree to the terms and conditions of any website before registering, you don’t think twice. But before you do that in the Middle East, stop, consult, think, rethink again and rethink again. The shadowy areas are never discussed until you are cornered in your cubicles.

But, quality of service in the Middle East is always tainted and compromised. But the irony is, you’re expected to work and show yourself busy like Barack Obama. No offence meant but your boss would never commend your MIGHTY work. You would strain, stress, press, redress your efforts and resume but appreciation is an art which cannot be searched in the museums. Your boss envies it. So its out. Why..? Because your Boss is ALWAYS RIGHT..!!!

And that you don’t have a say here. No strikes, yeah, think about it and you’re aborted, deported and black listed. Now what shall we do. And yes, you can only work for one employer at a time and only that job which is mentioned onto your visa. Other than that, its illegal. Sounds Utopian right..? So what can you do? ¬†Suffer is the first option, but that suffering brings with it its benefits. Firstly, Public relations, it is a grand big leverage to land yourself a role, perhaps a job if you’re persistent and know how to make and offer a lemonade for your to-be-boss.

Yeah that’s the trick; flatter others and you won’t find yourself lying flat in the airport lounge and flying out for good from the Middle East. Secondly, experience. Majority of the people who come here to the Middle East, are focused and poised just to EARN MONEY..!! But you won’t set your targets that perrenially retarted and puny.

You have to grow and Middle East is a growing and festering ‘hinterland’ (although it isn’t, pun intended) just for ENTREPRENEURS. So you again experience and not in one mode or area of interest, multi modal experience counts alot. Once you’re over 3 years of core and meaty experience in your and your sweet beautiful colleague’s (in the next cubicle) experience, you are ready to jump onto the next phase. And that is, community work..!! Kidding.

Next phase is where you would have amassed a bunch of newspapers (enough to fill 3 and a half warehouses, yeah the other half of the third would be vacant for the trucks to tow away the mice-nibbled and recyclable paper) and business cards already before you get down to real business. Freelancing is a better way to make your mark in the after-office hours. Abundant opportunities can be browsed through the local newspapers, get to know or hear from your peers (peers from the business cards, in short Networking helps) about upcoming developments. One can contact entities like companies and institutes to garner and utilise your abilities for a percentage. You both share. In this way, the first party (company / institute) doesn’t have to go through all the hassles to support you with the visa procedure which is like sun baking in the desert for them.

Start small and limited and you’ll get to see the wider scope. Start from the back of the pack, remember a movie is best watched and looking if you are at the last row somewhere in the middle, only action movies, mind you. Once you’re in, nothing stops you then. Neither your employer nor your urge to rush for a movie. Once the trend picks up, you would be amazed that you would be saving your whole salary and spending from your extra income. But that comes later, don’t jump and don’t be expensive. Now, you have extra money but not extra time. Outsource, sublet, get a group of friends again to divide and subdivide a mini task to mini projects.

Then again, get everything (projects, mini tasks and not mini skirts, you seem you CANNOT handle at this point as you would have quite a considerable connections and that you would earn a percentage on your networking and delegating capabilities.

From programming, web development, technical (Mechanical / Instrumental), education, financial advice (Year End support and preparation), repair and maintenance, tutoring, advice (Quality Management and Improvement, Supplies, Interior decoration, exploration, introducing (parties with each other, importer and exporter area, I love to do that) and the list goes on.

The service industry is better open after the office hours, although you might not hear the sweet voice of the secretary on the other end, who makes you to call her office for no reason. Yeah, live with it. But believe me her voice is chirpy, you don’t want to drive all the way down to see her. Reality d***s. So folks, if you’re planning to land in here anytime, make sure you have your swimsuits, goggles, a good business plan and guts to work and suffer under your illegitimate boss.

Good luck with your struggling careers..!!








%d bloggers like this: